As an online jewelry shop owner or manager, you might always be looking for different ways to add sparkle to the jewelry photos that you post on your website or social media profile. Making your jewelry pieces as eye-catching as possible online can help increase your sales and keep customers coming back. Adding sparkle to your jewelry photos can also make them more visually appealing, which can attract new customers and followers to your page.
To help improve your business by selling more pieces online, here are several ways how to make your jewelry sparkle in photos:
Use Simple Backgrounds
Using a simple background on your jewelry photos can help you put your customer’s focus on the product you’re offering. A busy or cluttered background can be distracting and take away from the beauty of your piece.
To keep your target audience focused on the piece of jewelry you’re selling, try using a plain backdrop in a solid color or a simple pattern. You can even use a sheet of white paper or fabric as your background.
However, once you’re used to photographing jewelry in front of a simple background, you can always start experimenting with more intricate background designs. Just remember that jewelry photos with more detailed backgrounds are ideal for editorials and social media posts instead of product photos on your website.
Be Careful With Props
While props can help add interest to a photo, too many props can again be distracting. Instead of admiring the jewelry pieces you’re advertising, your target audience may be distracted by the props you included in the photo.
So, if you do use props, make sure they complement your jewelry and don’t take away from it. A small plant or flower, for example, could be a nice addition to a photo without being overwhelming.
If you have an additional budget, you can also hire models to advertise your jewelry. Just be careful not to make your jewelry the second-best thing in the photo. The focus should still be on your product.
Avoid Undesirable Reflections
Certain types of reflections can actually add interest and dimension to a jewelry photo. It can even be a great way to add sparkle to jewelry photos. But other types of reflections can make a piece look cheap or, even worse, fake.
To avoid undesirable reflections, take extra care when photographing items that are made with gold, silver, or platinum. Photographing gems may also cause you to deal with unsightly reflections. These materials are especially prone to reflections that can give your photos a low-quality appearance.
If you can’t avoid photographing these types of pieces, try placing your jewelry on a flat surface lined with a roll of seamless white paper and placing a light on either side. Make sure to diffuse your studio lights using umbrellas or softboxes to avoid any hard shadows.
You can also use Photoshop for a session of jewelry photo retouching. This can help get rid of any reflections that may have appeared in your photos.
Set the White Balance Correctly
Another tip to make jewelry sparkle in photos is to set the correct white balance on your camera. An incorrect white balance setting can make your jewelry photos look either too warm or too cool. To get the best results, you’ll need to adjust your white balance setting until your jewelry looks lifelike in the photo.
If you’re not sure how to set the white balance on your camera, you can always use a gray card to help set it for you. Simply place the gray card in front of your jewelry and photograph it. Then, open the photo on your computer and use the white balance eyedropper tool to click on the gray area of the photo. This should help set the white balance correctly for all future photos.
You can also set the white balance of your photos after capturing them. As long as you know the basics of how to edit jewelry photos, you can always achieve the right look that you are going for.
Be Consistent in Shooting and Editing
When photographing jewelry, it’s important to be consistent in both your shooting and editing process. This means using the same lighting setup, camera settings, and photo editing techniques for all of your photos.
Not only will this help create a cohesive look for your website or online store, but it will also make your job much easier in the long run. Once you find a lighting setup and editing technique that works well for you, stick with it for all future jewelry photography sessions.
You also need to learn how to add a sparkle effect in your jewelry photos consistently. You must make sure that you’re only adding the right amount of sparkle to your photos every time without overdoing it.
Strike the Right Balance Between Soft and Hard Lights
One of the most important things to remember when learning how do you make jewelry sparkle in photos is that you’ll need to strike the right balance between soft and hard lights. If you use too much soft light, your jewelry will look fuzzy and out of focus. But if you use too much hard light, your jewelry will appear flat and lifeless.
Striking the right balance between these two lighting setups will allow you to disperse lights and create scintillation on your jewelry pieces. It also helps you capture the beautiful colors of stones, making them look more sparkly in photos.
To strike the right balance, try using a mix of both soft and hard lights in your photo shoots. You can use a softbox to diffuse your main light source and then add a bit of fill light with a bare bulb or reflector. Experiment with different lighting setups until you find one that works well for you.
Avoid Mixing Light Sources
Another important tip to make jewelry sparkle in photos is to avoid mixing light sources. So, make sure to turn off the overhead lights and lamps in your studio before taking any jewelry photos.
If you use more than one light source for your photography sessions, be sure to match their color temperatures. Otherwise, your jewelry will appear either too warm or too cool in the photo.
To avoid this, you can either use a white balance card or invest in studio lights that have built-in color temperature control. This way, you can be sure that all of your light sources are matched, and your jewelry photos will turn out looking great every time.
Make Your Jewelry Photographs Sparkle
Catch the attention of every customer who visits your website or social media profile with your beautiful images. Once you learn how to make jewelry sparkle in photos, getting loyal customers and increasing your sales will be much easier.
If you want to make your photos more professional looking, why not try working with a jewelry retouching company? At Jewelry Retouchers, we make sure to provide you with top-notch jewelry retouching services to address all your needs. Do not hesitate to talk to us to learn more about the services we offer.